Full disclosure: I did not write these spots.
But I’m putting them here because I worked on them. The spots are based on the creative direction that I defined (in the Nike Running Rebrand work above), and are the culmination of months of collaboration on and off set between the internal Nike creative team and the geniuses at Wieden + Kennedy Portland.
So, watch these. And know that your next run won’t be comfortable, but it’ll be worth it.
P.S. This campaign won Ad Age’s Best Ad of 2024.
The Team
Agency: Wieden + Kennedy Portland
Nike: Nick Parkinson, Gabe Folick, Tim Cheng, Daniel Palau