Instagram Overhaul

Given a blank slate for an Instagram do-over, we made T-Mobile into not just any brand on social, but a premiere social brand.

Phone Feels

A phone-forward  content series that  taps into #ASMR and #OddlySatisfying vibes.

That peeling feeling tho 📱🤤 Sound on for this one 🔊

Waiting for the likes to roll in...watch to the end 👀

What a slime saver. Sound on for full effect 🔊

Can’t 🔒 this screen down 🎉

Literally no one:
Us with Unlimited:

Influencer Collaborations

We established a cadence of partnerships with Instagram’s creative creators to produce creative creative.

When you see a dog in the distance - @pablo.rochat

Thanks for always being our sidekick, Dad. Art by @somehoodlum

Let’s all send a message, to make all things = Search “T-Mobile” and empower your stories using our GIF stickers in collaboration with @stephanieunger for #WomensEqualityDay 👭 — Let’s all send a message, to make all things =
Search “T-Mobile” and empower your stories using our GIF stickers in collaboration with @stephanieunger for #WomensEqualityDay 👭

We only love our phones and our moms, we’re sorry. @hephee reminds us that the best way to celebrate #MothersDay is by picking up the 📞 — We only love our phones and our moms, we’re sorry.
@hephee reminds us that the best way to celebrate #MothersDay is by picking up the 📞

This new Superzoom is a lot to handle @aniacopian 😵

Playing games with the ❤️ @pablo.rochat

V thankful for unlimited data and sweet potato casserole 🍠 with @mattsurelee

Case Drop

What can a telecom brand give away on Instagram that people will actually be hyped about? A limited edition, custom phone case collaboration with @MikePerryStudio, that’s what.

Who’s your crew of characters? 👹🤳

Be 1 of 💯 to win this limited edition phone case designed by @mikeperrystudio! To enter in our first ever case drop, tag 3 friends with an emoji that represents each of them.

I am so inspired by the uniqueness of everyone in the world around us. Community of Characters Is inspired by this uniqueness. I myself often feel like a cartoon character so it is fun for me to imagine a world where our true characters come out. In… — I am so inspired by the uniqueness of everyone in the world around us. Community of Characters Is inspired by this uniqueness. I myself often feel like a cartoon character so it is fun for me to imagine a world where our true characters come out. In my cartoon world anyone gets to be what they want. So if you want to be a dancing rectangle or a giant hand that walks on its fingers, go for it! Back to reality if you want to win one of these cases head over to @tmobile to enter to win 1 of 100 limited edition phone cases!!!!

TWEETS2GRAM

We boldly crossed platforms by elevating T-Mobile consumer tweets to gorgeous looping animations.

We saw your tweet and we made this thing: “I kind of wanna go back to T-Mobile & get a case or something, mostly just wanna see that guy again lmao.”

Animation by @giantantstagram

“i don’t know if i can ever forgive my parents for not switching to t-mobile and getting me a sidekick when i was 12”

Your Tweets, our inspo.
Animation by @giantantstagram