Dockers
We worked as creative AOR to take Dockers from your grandpa’s pleats to a values-driven brand.
Dockers x Waves For Water
There are two sides to the global water crisis: the environmental side, and the humanitarian side. Dockers tackles the environmental by reducing water usage in their manufacturing. So we partnered with Waves For Water founder Jon Rose, an ex-pro-surfer-cum-humanitarian to get after the humanitarian side. Together, we’re doing our part to end the crisis, one step at a time. You can give a life-changing water filter right now, and Dockers will match it.
That initial project focused on water filters sparked a three-year relationship between the two organizations. In 2021, we worked in Liberia bringing dead wells to life, and launched a custom clothing collection, a uniform for change.
RECOGNIZE
We were unwilling to confine Black History to one month. So Dockers recognized Black stories all year long, and you should too.
To paddle out into the lineup, we interviewed Ryan Harris, a zero-waste surfboard shaper making waves for racial equality. Get the full interview at Dockers.com, and check out this piece by WWD.
Next up was the man of my X-Games childhood dreams: Selema Masekela. Get the full interview here.
Press: Months after I personally stopped making the assets, the campaign we generated kept on going.
Urban Outfitters x Dockers
Urban Outfitters fell in love with the Dockers archives, like the pants Chandler wore on Friends. So we sent them our newest ‘90s catalog.
Is it a throwback if you’ve always done it?
For our latest collection, we looked to ourselves for inspiration.
When we looked back at the ‘90s, we got nostalgic for ourselves.
Father’s Day
Dockers loves dads, and dads love their kids. For Father’s Day, we had those dads talk about their most important job: being present for their family. We also convinced Dockers to advocate for paid parental leave for all parents nationwide.
“Being a dad is the most rewarding thing that I experience every day.”
“You just want to give her everything that you can.”
“The time you give to your family is the most important.”
Always Proud
When you’re proud, how could you ever be limited to just June? You’re Always Proud.
For Pride 2020, we interviewed 6 partners at Stonewall Community Foundation and their grantees about what being Always Proud meant to them. We shot their stories over Zoom in their homes, and created a rainbow grid on the Dockers Instagram that can fly forever. Be sure to click those carousels and learn about these wonderful organizations.
The Team
CDs: Paul Wig, Whitney Jenkins, Kimberly Froude
ADs: Zephan Knaus, Sophie Walsh, Leigh Ring
CWs: Daniel Palau, Michael Taylor, Nate Totten, Scott Horlbeck, Samantha Mindich
Design: Alison Young